You can’t attract your ideal clients if you don’t know the ins and outs of your business – what problems are you solving for your clients, why do you do what you do, what personality does your brand reflect…

Once you have this figured out, you can start identifying your ideal clients and how to reach them. Sound good?

 

Understanding who your ideal clients are, is essential.  It means you can craft all your communication and marketing to attract them. You can make them feel like they know you and that you innately understand their struggles.

So let’s paint a clear picture of your ideal client match and adjust your marketing to suit!

 

If you are setting up a new business or wanting to revamp the branding on your current one, starting off with a mood board is the smart thing to do.

A mood board is a visual representation of your brand’s aesthetics – think images, colours, fonts, textures, patterns and even tone of voice.

Giving this to your brand designer to help in creating your new, kick-ass brand will earn you major brownie points!

Get the workbook and Canva template below!