Demi had used a basic logo when starting her baking business a few years ago.  She was starting to attract more corporate clients and felt that she needed to upgrade her branding to reflect her growing and evolving business.

She had one request – to use purple and orange in the branding since the colours had very special meaning to her.

After some research into her competitors and working closely with Demi, I came up with a logo design and full branding suite that not only represented her professional approach to her baking business, but also showcased her love for anything to do with baking and nature.

With the logo and colours approved, I then created some collateral items for her to include with each order – including a thank you card and a “cake cutting” information card that helps her customers to get the most out of their order.

It was an absolute delight working with Demi!