Melany approached me when starting the business to create unique branding that reflected their core values. They are known for their passionate, caring and experienced support team that help donors through the wonderful journey of egg donation.

She didn’t necessarily want anything that indicated pregnancy or parenthood, but rather the connected nature between donors and recipients, the gratitude that comes with such a big gift and the delicate balance of the whole process.

Once the logo and colours were nailed down, it was time to apply the same look and feel to their other marketing material.